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The purpose of this paper is to offer an alternative approach to traditional campus recruiting, using the social media. Specifically, we propose a three-step strategy using Facebook to attract and recruit college graduates.

In Step 1, employers use Facebook to attract as many target students as possible to an employer’s Fan page. In Step 2, employers actively engage with students to enhance their employer brand as a prospective employer. In Step 3, employers initiate a call-to-action to encourage students to act upon a job opportunity and apply for the position.

Social media recruiting can payoff in several ways: First, employers have the advantage of speed through social media recruiting. Second, employers also have broad and frequent access to college students. Employers will also reduce their overall college recruiting costs and lastly, employers enhance their overall employment branding through the use of Facebook for college recruiting.

Given the impending retirement of baby boomers, there is an urgent need to recruit college graduates in large numbers. Historically, college recruiting has been the preferred channel; however, few students attend campus career fairs or find information sessions and their campus career centers helpful. As an alternative, employers should consider using social media as a recruiting tool to attract and recruit college graduates.

Social media recruiting has the potential to help smaller employers stand out among larger employers, reach out to a larger pool of candidates, speed up the recruitment process and reduce overall recruitment costs.

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

A three-step guide is offered to help prospective employers attract graduate job seekers by means of social media, particularly Facebook. Social media recruiting can pay off in several ways: First, employers have the advantage of speed. Second, they have broad and frequent access to college students. Employers will also reduce their overall college recruiting costs and, finally, employers can enhance their overall employment branding through the use of Facebook.

The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Life experience in hot and arid areas of Iran has proved that in the transitional seasons (spring and autumn) in which the climate is not too hot, passive cooling systems such as windcatchers (baadgir) have functioned well. This paper intends to investigate the efficiency of a single-side windcatcher as a passive cooling strategy; the case study is the Bina House windcatcher, located in Khousf town, near Birjand city, Iran.

To achieve the aim, air temperature, relative humidity, wind data and mean radiant temperature were measured by the related tools over five days from September 23 to October 23. Then, the thermal performance of the windcatcher was examined by analyzing the effects of all these factors on human thermal comfort. Quantitative assessment of the indoor environment was estimated using DesignBuilder and its computational fluid dynamics (CFD) tool, a thermal comfort simulation method to compare the cooling potential of the windcatcher. Windcatcher performance was then compared with two other common cooling systems in the area: single-side window, and evaporative cooler.

The results showed that both windcatcher and evaporative cooler can provide thermal comfort for Khousf residents in the transitional seasons; but the difference is that an evaporative cooler needs to consume water and electricity power, while a windcatcher is a passive cooling system that uses clean energy of wind.

The present study, by quantitative study of single-side windcatchers in a desert region, measured the climatic factors of a historical house and compared it with thermal comfort criteria. Therefore, the results of field measurements were analyzed, and the efficiency of the windcatcher was compared with two other cooling systems, namely single-side ventilation and evaporative cooler, in the two seasons of summer and autumn (transition seasons).